Blogs

In global trade and cultural preservation, Geographical Indication (GI) tags are pivotal in safeguarding unique products rooted in specific geographical origins. Tamil Nadu is renowned for its diverse and rich cultural heritage. Similarly, several spiritual products have been granted Geographical Indication tags to preserve the traditional products crafted by the people of Tamil Nadu.  What are Geographical Indications?  A geographical indication is a sign of protection used on certain products, such as agricultural or handicraft products, indicating their specific geographical origin (such as a town, region, or country). India implemented the Geographical Indications of Goods (Registration and Protection) Act in...

Karungali Malai, which is now becoming a fashion, protects us from negative energies and enhances positive energies. Karungali is a powerful devotional, medicinal and miraculous tree that can do wonders. The varied properties posed by Karungali are immense. Karungali tree is said to attract electromagnetic radiation and waves. It is believed that the presence of the Karungali malai enhances divine power. Karungali wood is used in many places like the temple gopurams, temple idols, statues, sticks and old things in the house.  Why Karungali is Trending?  In recent years, the Karungali Malai has found its way into the wardrobes of...

  In the heart of Hindu tradition lies a profound respect for nature and its offerings. The Devadaru Malai is one such offering rich in spiritual significance and natural beauty.  The Devadaru tree, also known as the “Tree of Devendra”, has traditionally been used to make beads that are strung into malas. This practice dates to the time of the Siddhars. Devadaru has been an integral part of Ayurveda, traditional healing, and spiritual rituals for centuries. Here we are going to know about the spritiual role of devadaru Malai  The Origin of Devadaru  The Devadaru tree, revered as the tree...

Ganesh Chaturthi/Vinayaka Chaturthi dates and time 2024: Ganesh Chaturthi falls on 7th September 2024 Saturday.  Begin on Friday, September 6th, at 03:01 PM.  Conclude on Saturday, September 7th at 05:35 PM. In the heart of India's vibrant festival calendar lies Ganesh Chaturthi, a joyful celebration that honours Lord Ganesha, the beloved elephant-headed deity. Every year, on Ganesh Chaturthi, we celebrate to honour Lord Ganesh, whom we lovingly call the remover of obstacles. The festival marks the beginning on the fourth day of the Hindu calendar month of Bhadrapada, which usually spans August and September. His presence brings joy and blessings,...

Significance of Varahi Navaratri   As the auspicious festival of Varahi Navarathri 2024 approaches, devotees of Varahi Devi prepare to immerse themselves in nine days from Padyami to Navami in the month of Ashada. Varahi Navaratri is also known as Ashada Gupta Navaratri. Varahi Devi is also a manifestation of Goddess Shakti.    Goddess Varahi is traditionally worshipped in the month of Ashada, an important time for farmers. According to the Puranas, Varahi Amman is believed to keep plants green. Worshiping Varahi Amman bestows Ashtasukha (eight forms of happiness). She is also revered as the Goddess of Truth and Charity.   Varahi...